Choosing and approaching new share investors

Choosing an investor to buy in your is a crucial decision, as they will have some control over business decisions and will be a fellow owner and partner. The amount of money the person may invest should not be your only criteria.

This section will help you to choose a investor (whether family or friends, s, s, , funds, or funds). This section will also help you to avoid pitfalls when approaching investors.

How to choose a new share investor

  1. 1.How do I choose a new share investor for my business?

Impact of a new share investor on how a company is run

  1. 2.What effect will a new share investor have on the way my company is run?

Types of share investor

  1. 3.How can I identify whether a new share investor is suitable for my business?

Family and friend investors

  1. 4.What will a family member or friend typically be looking for in return for investing in my company's shares?
  2. 5.What is a typical process for a family member or friend to become a shareholder in my company?
  3. 6.What are the potential benefits of an investment from family or friends?
  4. 7.What are the potential drawbacks of investment from family or friends?

Seed investors

  1. 8.What is a seed investor?
  2. 9.How can I find a seed investor to invest in my company's shares?
  3. 10.What will a seed investor typically be looking for in return for investing in my company's shares?
  4. 11.What is a typical process for a seed investor to become a shareholder in my company?
  5. 12.What are the potential benefits of seed investment?
  6. 13.What are the potential drawbacks of seed investment?

Business angel investors

  1. 14.What is a business angel?
  2. 15.How can I find a business angel to invest in my company's shares?
  3. 16.What will a business angel typically be looking for in return for investing in my company's shares?
  4. 17.What is a typical process for a business angel to become a shareholder in my company?
  5. 18.What are the potential benefits of investment from a business angel?
  6. 19.What are the potential drawbacks of investment from a business angel?

Crowdfund investors

  1. 20.What is crowdfunding?
  2. 21.Is crowdfunding an offer to the public?
  3. 22.How can I find a suitable crowdfunding platform for my company?
  4. 23.What will a crowd investor typically be looking for in return for investing in my company's shares?
  5. 24.What is a typical process for issuing shares through a crowdfunding platform?
  6. 25.What are the potential benefits of crowdfunding?
  7. 26.What are the potential drawbacks of crowdfunding?

Venture capital investors

  1. 27.What is venture capital?
  2. 28.How can I find a venture capital fund to invest in my company's shares?
  3. 29.What will a venture capital fund typically be looking for in return for investing in my company's shares?
  4. 30.What is a typical process for a venture capital fund to become a shareholder in my company?
  5. 31.What are the potential benefits of venture capital investment?
  6. 32.What are the potential drawbacks of venture capital investment?

Private equity funds

  1. 33.What is private equity?
  2. 34.How can I find a private equity fund to invest in my company's shares?
  3. 35.What will a private equity fund typically be looking for in return for investing in my company's shares?
  4. 36.What is a typical process for a private equity fund to become a shareholder in my company?
  5. 37.What are the potential benefits of private equity investment?
  6. 38.What are the potential drawbacks of private equity investment?

Approaching and giving information to investors

  1. 39.Can I approach anyone to invest in my company's shares?
  2. 40.What type of person am I legally allowed to approach to invest in my company's shares?
  3. 41.Does it matter how many people I invite to invest in my company's shares?
  4. 42.Does it matter what I say to potential share investors?
  5. 43.Can I be personally liable for what I say to potential investors?

Business plan checklist

Use this business plan checklist to help you create a strong business plan that you can show potential investors to raise funds for your business. A carefully thought out, well presented and persuasive business plan is an important part of any money-raising strategy for your business. It is important that your business plan is comprehensive too. Professional investors will expect it to include information about a variety of things specific to your business: not just your vision, but details of the market, the people involved alongside you and financial details. Download this easy to use business plan checklist to make sure you don’t miss anything important and give your business the best chance of impressing investors and securing funding.

Shareholder resolution approving issue of shares to new share investor and adopting new articles

Use this shareholder resolution as part of your process when using our Shareholders agreement and the accompanying Articles of association , if you are issuing shares to a new investor. It is not enough to simply have your all your shareholders including your new investor sign the shareholders' agreement. You must take steps to formally adopt and approve it by: getting the approval of your board of directors; then getting a shareholder resolution from your existing shareholders that approves the issue of new shares to the investor and adopts the new articles of association for the company. This shareholders' resolution, once circulated and signed, is a straightforward way to take care of the second of these two necessary steps. For the first step - board approval - you will need one of: Board minutes approving shareholders' agreement and new articles (if you want a board meeting); Written board resolutions approving shareholders' agreement and new articles (if you don't want a board meeting); or Sole director resolutions approving shareholders' agreement and new articles (if you only have one director).
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